Corporate Film Industry Toulouse | Structa

A corporate film showcasing industrial know-how and human commitment

Première Classe was able to understand our needs and adapt to the constraints of our company, without them we would not have achieved such a premium and qualitative result.

Structa

At Structa, production is not just about assembling components.
It reflects a way of thinking — about work, time, and the responsibility that comes with it.

This film tells that story. A consciously local approach, acoustic booths designed and manufactured in France, and close attention paid to every stage, from design to assembly.

Through the images, we discover a coherent industrial model, where innovation moves forward without ever compromising on standards — or on respect for its environment.

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Boarding crew

Production : Agence Première Classe

Director : Nathanaël Minet

Camera operator : Maxime Thepot

Camera operator : Alexandre Faure

Making of : Antoine Fraissé

The story behind

At Structa, production isn't just about mechanically assembling components. It's primarily a way of thinking about work, time, and all the responsibility that comes with it. This corporate film tells the story of this unique approach. Our production team immersed themselves in the workshops to capture a proudly embraced local production: acoustic booths conceived, designed, and manufactured in France, with meticulous attention paid at every stage from design to final assembly. Through our images, we discover a coherent and transparent industrial model, where technological innovation progresses without ever compromising on technical standards, nor on respect for its teams and environment. By immortalizing this intangible and industrial heritage, Première Classe transformed a production site into a powerful, inimitable marketing asset.

Intention

The strategic intent behind this corporate film for Structa was to go beyond mere commercial discourse, creating a tool for influence and reassurance aimed at demanding B2B buyers and specifiers.

Marketing Objectives & Positioning:

Building credibility for "Made in France": To visually demonstrate the reality of local industrial capabilities in the face of red ocean competition that outsources its production.
Activating the Employer Brand lever: To highlight the men and women of the factory to attract top technical talent in the industrial sector and unite internal teams around a common project.