Wood Joinery - Custom Builds

Production : Agence Première Classe

Direction : Nathanaël Minet

Camera Operator : Maxime Thepot

Director of Photography : Nathanaël Minet

Behind every workshop and every wood shaving lies a decision to break from the norm. For Alexandre Gabart, founder ofAssemblage Bois, it was the choice to leave a predetermined path to build his own vision of fine woodworking. Our production team met with him to capture this pivotal moment. More than just a business presentation, this corporate film recounts the convictions, doubts, and energy invested in creating this venture. By immortalizing this intangible heritage and unique character, Première Classe created an inimitable marketing asset that competitors will never be able to copy. A human story that particularly resonates with a Toulouse audience seeking authenticity.

The strategic intention behind this founding film was to pull Assemblage Bois out of the red ocean of price wars and establish it as a premium brand in Toulouse.

Marketing & Business Objectives:

• Solidify Positioning: Enhance the perceived value of Assemblage Bois's services by associating the artisanal craft with a high-end brand image.
• Generate Trust (Trust Rate): Humanize the organization to shorten the sales cycle (the prospect feels like they know Alexandre even before the first meeting).