ALLIANCE PISCINES | ECONOMY

Advertising films celebrating French craftsmanship and life’s shared moments, created for Alliance Piscines.

We’re thrilled with the final result! The team was attentive to our needs and knew how to adapt and meet our expectations !

Alliance piscines

Some objects stay with us, and quietly accompany a lifetime.
A pool that once saw children run, dive, and laugh now welcomes another generation, in the very same place.

The setting changes. Time passes. The pleasure remains.

That is the story this project tells.
Something solid, built to last, and able to keep bringing people together — without ever needing to reinvent itself.

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Boarding crew

Production : Agence Première Classe

Director : Nathanaël Minet

Unit manager : Maxime Thepot

Production manager : Elena Hewes

Director of photography : Nathanaël Minet

Camera operator : Arthur Bazin

Sound engineer : Lucas Debes

Mixer/Sound designer : Alexandre Robieux

VFX : Lagoon Studio

Set designer : Estelle Segura

Make-up artist : Marie Lou Moliner

Making of : Alexandre Faure

The story behind

Behind the success ofAlliance Piscines, an undisputed leader in fiberglass pools in the South of France, lies a unique industrial and human heritage built year after year. To highlight this expertise and solidify its leading position, our video production agency in Toulouse developed a content strategy comprising 4 distinct parts. The goal of this series of corporate films was to go beyond simple technical demonstrations, revealing the people, the rigor, and the energy invested by the teams on the ground. From design to final installation, Première Classe delved behind the scenes of the brand to capture its true uniqueness. By immortalizing this intangible asset, we transformed industrial processes into a human, authentic, and inimitable story that competitors in the industry's red ocean will never be able to copy.

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Intention

The strategic intent behind this comprehensive audiovisual production for Alliance Piscines was to solidify its leadership status and build absolute trust with future pool owners in the South of France. By rolling out this campaign across 4 targeted videos, we address specific marketing and conversion objectives, essential for accelerating the purchase decision cycle.

Marketing & Positioning Objectives:

Develop Brand Preference (Brand Equity): Emotionally connect prospects with the brand by showcasing the passion and dedication behind every installation project.
Overcome purchasing barriers: Use video as the ultimate reassurance tool to explain the quality of materials (pool shells) and the expertise in installation, thereby increasing perceived value against aggressive price competition.

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